From being synonymous with the words like ‘denim’ and ‘textiles’, brand Arvind is on its way to establish itself as a formidable real estate brand too. After being a joint venture partner and land provider in its initial projects with TataHousing and Safal Group, Arvind Ltd is now carving a niche for itself as a solo real estate brand. According to Kamal Singhal, chief executive officer of AIL, the company is already managing 11 projects in Ahmedabad and Bangalore with 5.3 million sq ft over 360 acres of land. So far, the company has incurred a total investment in the range of Rs 135-150 crore.