Accelerated demand for apparel coupled with a quick and easy supply of fashion products at affordable costs means higher consumption. This linear model of fashion where consumers buy, wear and toss the clothes into the landfill is going to rise with an increase in the population, negatively impacting people and the planet's resources.
Our fundmentally right philosophy brings sustainability to all the inputs and processes that go into making our products. Even after the use phase is over, we make sure that our products are recyled to make new ones.
1. By offering our customers a sustainable product portfolio with an array of options to choose from.
2. By widening the scope of sustainability for them through joint development - right from raw material to the garment thereby making them an ally in sustainable fashion.
We form robust partnerships with our customers that leads to growth & innovation and help us deliver more value to stakeholders. These collaborations ensure that we stay ahead of the curve, innovate, positively impact socioeconomic and environmental aspects, and create mutual value for sustainable growth.
| Co-construct | Co-wash | Co-design |
|---|---|---|
| This involves finalising the most appropriate fabric for a specific requirement. This can be either done using our technical design services for fabric development or by delving into our vast library of availablefabrics. | Once the correct fabric has been identified, our garment experts employ different wash treatments to enhance and customise the feel and look of the fabrics. Our advanced wash lab at Naroda is equipped with state-of-the-art machinery, capable of high-end wash output through both - dry and wet processes. | Now that the fabric as well as the look and feel have been decided, our garment and fashion experts collaborate with the customer's design teams and create design options keeping in mind the prevalent fashion trends. Our master craftsmen then give form and silhouettes to the prototype of each design option. |
1. Co-developing Graphene-based jeans wear with an Italian company, Directaplus.
2. Partnered Levi's on their Levi's® commuter jeans series.
3. Partnered US-based Gaston Technologies and Indigo Mill Designs to develop Foam Dyeing Technology that disrupts the way Indigo dyeing is done.
Arvind is partnering SEAQUAL to use the most certified, earth friendly fibres in the world. We use the high quality recycled polyester yarn made from recycled materials including postconsumer plastic bottles and plastic captured from the seas, contributing to preservation of natural resources and waste reduction.
| Recycled Denim The yarn of this fabric is made from recycled cotton (20%) from disposed denim garments and cotton (80%), which leads to 20% less water consumption and reduction of landfill space. |
ECOVERO Derived from certified renewable wood sources using an eco-responsible production process by meeting high environmental standards, LENZING™ ECOVERO™ fibers are tailored to a sustainable lifestyle, contributing to a cleaner environment. |
Recycled PolyesterAs part of our ReNEW process, we use recycled polyester from discarded PET bottles which would otherwise choke up Landfills. It is estimated that recycling 1 ton of PET saves an equivalent of about 4.7 barrels of oil.Producing recycled polyester also consumes 86% less water compared to virgin polyester. |
| Corduroy DenimCorduroy fabrics specially treated using the new Foam Indigo Dyeing technology and used for denim manufacturing. Foam finishing is a wet processing technology that uses air in form of dispersion foam for media application. It saves energy by more than 50% and brings down chemical consumption by 10 to 40%. | Neo Denim It is produced using sustainable Neodyeing technology which is a closedloop dye inject technology in Nitrogen environment. It eliminates dry drainage, optimises dye consumption, and reduces water consumption. |
Scafe Denim Made from recycled coffee grounds Linen Denim One of the few fabrics that remainstrong even when wet Excel Denim Made from choicest selection of wood pulp, a natural and renewable resource. |
| Organic Cotton A natural, renewable and biodegradable fibre that benefits cotton producers and the environment in developing countries by avoiding the harmful effects of toxic pesticides, and the reduced cost of production improves social conditions |
Advanced Denim Manufactured using a ground-breaking technology that reduces water and energy consumption by up to 92% and 30% respectively. |
Khadi Denim It is hand spun, hand hank dyed in natural indigo and woven on a handloom. It sports all the properties of natural denim like comfort, softness, and ageing. Additionally, the natural indigo injects anti-inflammatory, anti-fungal & antibacterial properties into the fabric. During the reporting period, we initiated commercial shipments of Khadi Denim to both, large-format brands like Levi's and niche boutique brands. |
Making Indigo Dyeing Process Sustainable